ISLAMABAD: Indian media outlets have claimed that Pakistan’s decision to skip its scheduled T20 World Cup match against India could result in losses of up to ₹45,000 crore, citing potential hits to broadcast rights, advertising revenue and sponsorship deals.
Pakistan has confirmed it will participate in the ICC Men’s T20 World Cup but will not take the field for the February 15 fixture against India, government sources said.
According to Indian media reports, the India–Pakistan clash traditionally generates the highest viewership during global cricket tournaments, contributing a major share of commercial income.
Officials familiar with tournament procedures said India would still be required to travel to Sri Lanka, where the match was scheduled, and complete pre-match formalities to officially secure points under ICC protocols.
Sources in Islamabad said the decision followed consultations between Prime Minister Shehbaz Sharif and Pakistan Cricket Board Chairman Mohsin Naqvi, after which relevant stakeholders were informed.
Government officials cited concerns over regional cricket developments and what they described as inconsistent decision-making as key factors behind the move.
Industry analysts noted that broadcasters and sponsors had heavily invested in the fixture, making its cancellation a significant commercial setback, particularly for India’s media market.
The ICC Men’s T20 World Cup is due to begin on February 7, with Pakistan placed in a group alongside India, Namibia, the Netherlands and the United States.
Further guidance from tournament organizers is expected in the coming days.
